Whether you feel it’s a website with great conversion rates, a new brand that has revolutionised how your customers see your business, a campaign which increased footfall or a quirky campaign that generated five thousand new followers on Twitter, we’re looking to reward clear planning and measured impact from your marketing.
We’re looking for campaigns or projects which were delivered between 1 October 2018 and 30 September 2020 and are a great example of how to set clear objectives, plan the work and measure results. The winner could be the campaign with the best ROI, an innovative idea or simply a demonstration of the latest in best practice in:
- Customer experience
- Content marketing
- Offline marketing
- Direct mail
- Point of sale
You’ll need to be able to demonstrate the benefits and outcomes you’ve achieved and how it made a difference to you, your business or your clients’ business. The award is open to both businesses who have run marketing campaigns either alone or with the help of a marketing agency and to agencies that have delivered marketing projects for a client.