The judges will be looking for evidence of:
Cultural Events:- must have an Event(s) taking place in Oxfordshire on a one off or annual basis for up to seven days. Applicants may include Exhibitions, Festivals and Concerts etc. all of which must be seen to enrich the cultural life of Oxfordshire residents and beyond. An ability to identify benefits both culturally and economically to the County will be of prime focus.
Tourism:- open to any business able to prove their value to the billion pound industry within our county.
Both categories must display clear evidence of attracting local, regional, national or international visitors. Promoting Oxfordshire as both a tourist destination and or Cultural Events clearly accessible to all. Economically sound with clear criteria of evaluation, marketing, local knowledge and sound business practice.