The judges will be looking for evidence of:
- How the start-up was achieved
- How effectively the business has operated in-light of the pandemic, given it launched so close to the Covid-19 outbreak
- The strength and stability of the business, particularly given the emergence of Covid-19
- An understanding of the market in which the business operates
- How the business has embraced innovation, supporting it to be as productive as it can be
- In-light of the pandemic, demonstrating how the business ‘pivoted’ – or even diversified – its original business model to support its ongoing continuity
- A vision and strategy for future development
- Plans for growth, including workforce development and possible opportunities for young people within the business